Wine Bottle Aesthetics: Shapes, Colours & Sizes Explained


There is an art and a science in the design of a wine bottle. Its shape, size, and colour play crucial roles beyond just aesthetics. Each element tells a story about the wine it holds, offering clues about its origin, grape variety, and even how it might taste.

In this blog post, we’ll explore the fascinating world of wine bottle aesthetics, diving into the relationship between bottle shapes and different grapes, understanding the five main bottle shapes, learning about various bottle sizes, and finally, unveiling the significance of different wine bottle colours. This guide promises to deepen your appreciation for the wine bottle as more than just a vessel but a symbol of the rich tapestry that is winemaking.

The Importance of Wine Packaging

Before we look into the specifics of wine bottle aesthetics, it’s essential to understand why packaging is crucial for wine sales when you bottle wine.

Attracting Consumers with a Wine Bottle

Wine Bottle - Bottles of Wine

In a crowded market which is filled with thousands of bottles of wine, the packaging of a bottle of wine can be the deciding factor for consumers when choosing which bottle to take home. A visually appealing bottle can catch the eye and stand out among the competition, making it more likely to be picked up and purchased.

Setting the Tone with a Wine Bottle

The packaging of a wine bottle can also set the tone for the overall wine experience. A sleek and modern bottle may suggest a more refined and sophisticated taste, while a playful and colourful design may indicate a more casual and fun drinking experience.

Reflecting Brand Identity with a Wine Bottle

Wine packaging is also an opportunity for wineries to showcase their brand identity and values. The design of the bottle can convey a sense of tradition, luxury, or innovation, depending on the target audience and brand messaging.

The 5 Principle Wine Bottle Shapes

When it comes to wine bottle aesthetics, the shape of the bottle can hold significant importance as different wine bottle shapes are not only visually appealing but serve functional purposes as well. 

Let’s explore the five main wine bottle shapes:

1. Bordeaux Wine Bottle

The Bordeaux bottle is the most common and recognisable wine bottle shape. One defining feature of it is its straight sides and high shoulders. This shape is often used for a red wine bottle, especially those from the Bordeaux region of France; however, it can also be used for white wines, and these bottles fit well into any wine holder.

Wine Bottle - Bordeaux

The high shoulders of the Bordeaux bottle serve a functional purpose. They allow for the build-up of sediment at the bottom of the bottle, making it ideal for wines that require ageing. The straight sides also make it much easier to stack and store the bottles.

2. Burgundy Wine Bottle

The Burgundy bottle is similar to the Bordeaux bottle in shape but has sloping shoulders and a wider body. This shape is primarily used for Pinot Noir and Chardonnay wines from the Burgundy region of France.

The sloping shoulders of the Burgundy bottle make it easier to pour the wine, as it allows for a smoother flow. The wider body also provides more surface area for the wine to come into contact with the cork, aiding in the ageing process.

3. Rhône Wine Bottle

The Rhône bottle is specifically designed for wines from the Rhône Valley in France. It is characterised by its broad shoulders and straight sides, similar to the Bordeaux bottle. However, the Rhône bottle is typically shorter and squatter in shape.

The Rhône bottle shape is ideal for wines that are meant to be consumed at a younger age. It allows for more compact storage and is often used for red wines such as Syrah and Grenache.

4. Champagne Wine Bottle

The Champagne bottle, also known as the sparkling wine bottle, is distinct with its deep punt (the indentation at the bottom of the bottle) and thick glass. This shape is specifically designed for sparkling wines, including Champagne, Prosecco, and Cava.

Man Opening Up Champagne

The deep punt of the Champagne bottle serves a functional purpose by withstanding the pressure of the sparkling wine. Additionally, the thick glass helps to maintain the temperature of the wine during storage and transportation, ensuring that the wine stays crisp and refreshing.

5. Alsace or Rhine Wine Bottle

The Alsace or Rhine bottle, also known as the Hock bottle, is tall and slender with a long neck. This shape is primarily used for white wines, particularly Riesling and Gewürztraminer, from the Alsace region in France or the Rhine region in Germany.

The long neck of the Alsace or Rhine bottle serves a functional purpose by catching sediment and preventing it from being poured into the glass. The tall and slender shape also helps to preserve the delicate aromas and flavours of the white wines.

Wine Bottle Shapes: Trends & Tradition

The preference for different bottle shapes in the wine industry is not entirely dictated by strict rules, but we can observe some trends and historical influences that provide insights into the connection between bottle shapes and the grapes used in the wine, as well as their geographical origins.

Generally, the shape of a wine bottle is often associated with the specific grape varieties used in the wine and the regions where those grapes are primarily cultivated. For instance, Chardonnays and Pinot Noirs are often found in the classic Burgundy-shaped bottles, reflecting their origins in the Burgundy region of France. 

Bartender Pouring

Similarly, wines made from Cabernet Sauvignon, Merlot, Malbec, and Cabernet Franc grapes are typically sold in Bordeaux bottles, as these varietals are closely associated with the Bordeaux region.

The reasons behind the use of different bottle shapes in various regions remain a subject of debate among wine enthusiasts, and no definitive conclusion has been reached. It has been speculated that in the past, wines produced in specific regions would have largely stayed within those regions and been primarily consumed by local residents and taverns. This may have led to the development of distinct bottle shapes in each region, making it easier for local wineries to establish a recognisable identity for their products.

The Wine Bottle: Maintaining Traditions 

As the wine industry expanded into the New World, wineries often adhered to the traditional bottle shapes of the Old World. For example, Cabernet Sauvignon produced in 20th century California would have been bottled in a similar fashion to its counterpart from 18th century France. This continuity in bottle shapes across different regions and time periods can be attributed to the industry’s adherence to established practices and the desire to maintain a sense of tradition.

In summary, while wine bottle dimensions and shapes and their association with different grape varieties and regions may not have definitive explanations, they do reflect the historical influences, regional identities, and adherence to traditional practices within the wine industry.

Wine Bottle Colours

The colour of the glass used for wine bottles is a crucial consideration for winemakers, as it serves multiple purposes and can have a significant impact on the wine. 

Here are some reasons why the colour of a wine bottle is so important:

Traditional European Uses

Many winemakers adhere to traditional practices and choose glass colours based on regional traditions. For instance, if a winemaker is producing Cabernet Sauvignon in California, they might choose a bottle that reflects the European counterpart, such as Bordeaux. This can serve as an effective marketing tool, connecting consumers to the inspiration behind the wine. Glass colours associated with countries like France and Germany are often referenced when following traditional practices.

Bottle Colors


Glass colour selection can also be influenced by visual aesthetics, design, and packaging. Some winemakers choose bottle colours that complement their label design or align with their marketing goals. Occasionally, even blue bottles can be seen in the market. Marketing considerations play a role in the decision-making process, as presentation and sales are important aspects of the wine business.

Wine Integrity

One of the most critical factors influencing glass colour choice is the integrity of the wine. Winemakers must consider whether to use a clear bottle that displays the wine’s colour or a dark bottle that provides UV protection. Sunlight and fluorescent light can negatively impact wine, resulting in light struck flavours. Clear glass allows more light to pass through and can increase the risk of light damage. Darker glass provides better UV protection, safeguarding the wine from light-related off-flavours.

4 Common Wine Bottle Colours

Here are the most common wine bottle colours and their meanings:

1. Clear/Flint Wine Bottle

Clear wine bottles are often associated with white wines, as they allow the colour of the wine to be seen. They can also be used for rosé and sparkling wines.

Clear bottles can convey a sense of freshness and purity, making them a popular choice for young, crisp white wines. They may, however, not be suitable for wines that require ageing, as they do not provide protection from UV light.

2. Green Wine Bottle

Green wine bottles are most commonly used for white wines, particularly Sauvignon Blanc and Riesling. They can also be used for red wines, such as Pinot Noir.

Green bottles are often associated with traditional winemaking and can convey a sense of quality and sophistication. They also provide some protection from UV light, making them suitable for wines that require ageing.

Sauvignon Blanc in Hands

3. Amber/Brown Wine Bottle

Brown wine bottles are most commonly used for red wines, particularly Cabernet Sauvignon and Merlot. They can also be used for white wines, such as Chardonnay and Chenin Blanc.

Brown bottles are often associated with premium wines and can convey a sense of luxury and elegance. They provide the most protection from UV light, making them ideal for wines that require ageing.

Chenin Blanc and Glass

4. Blue Wine Bottle

Blue wine bottles are not as common as other colours but are often used for white wines, particularly Riesling and Chardonnay. They can also be used for rosé and sparkling wines.

Blue bottles can convey a sense of freshness and uniqueness, making them a popular choice for young, crisp white wines. As they unfortunately do not provide protection from UV light, they are not suitable for wines that require ageing.

Wine Bottle Sizes

Wine and Champagne are bottled in various sizes, offering options for different occasions. While the standard wine bottle size is 750ml, there are several other sizes available that cater to specific needs. 

It also begs the question, “How many glasses of wine in a bottle?”. A standard 750ml bottle of wine contains about 5 glasses of wine, so it becomes quite simple to work out the number of glasses in the bigger bottles by multiplying the glasses by the bottle sizes.

Split (187.5ml)

The Split size, one of the small wine bottles, is commonly used for single glasses of Champagne. Equivalent to 187.5ml, it is also known as “Piccolo” in Italian.

Half (375ml)

The Half bottle holds half the size of a standard wine bottle, with a capacity of 375ml. Referred to as “Demi” in France, it is a convenient option for smaller servings.

Standard (750ml)

The Standard wine bottle size, with a capacity of 750ml, is the universal size for most wines around the world. It is the bottle size commonly found in wine merchants and supermarkets.

Magnum (1.5L)

The Magnum bottle size is equivalent to double the standard bottle, holding 1.5L of wine. It is often chosen for ageing wines or special occasions.

Variation of Bottle Sizes

Double Magnum/Jeroboam (3.0L)

The Double Magnum, also known as Jeroboam, holds 3.0L of wine. It is equivalent to two Magnums or four standard bottles, making it ideal for larger gatherings or collectors.

Rehoboam (4.5L)

The Rehoboam is a big bottle of wine that holds 4.5L of wine, equivalent to six standard bottles. It is a great choice for festive occasions and larger gatherings.

Imperial (6.0L)

The Imperial is an impressive bottle size, holding 6.0L of wine. It is equal to eight standard bottles or two Double Magnums. The Imperial is often associated with celebrations and special events.

Salmanazar (9.0L)

The Salmanazar bottle size holds 9.0L of wine, which is equivalent to twelve standard bottles. It is a rare find and adds grandeur to significant celebrations.

Balthazar (12.0L)

The Balthazar bottle size holds 12.0L of wine, equal to sixteen standard bottles or two Imperials. It is a rare and impressive size, often reserved for special occasions and collectors.

Nebuchadnezzar (15.0L)

The Nebuchadnezzar is the pinnacle of wine bottle sizes, holding an astounding 15.0L of wine. It is equivalent to twenty standard bottles and is reserved for exceptional celebrations and events.

The HER Wine Collective

As a groundbreaking presence in South Africa’s wine industry, the HER Wine Collection proudly stands as the first enterprise fully owned and operated by black women. Every step of our remarkable journey, from tending to the vineyards to crafting exceptional bottles and overseeing production, marketing, and distribution, is driven by the love and dedication of black women. We deeply understand the significance of exchanging ideas, motivating one another, and building stronger connections within South Africa’s wonderfully diverse communities.

Collection of Her Wine

HER Bursary

At the HER Wine Collection, our extraordinary team of women understands the hurdles encountered on the path to professional success. We empathise with the challenges faced by young individuals striving to forge their own paths, which fuels our passionate commitment to offering a hand up. That is why we have dedicated ourselves to donating 2% of our profits to a bursary fund aimed at nurturing the dreams of ambitious young minds and empowering them to transform their aspirations into tangible reality.

Our exceptional scholarship is exclusively available to applicants from families working on the vineyards that supply grapes for the HER Wine Collection. Chosen recipients will receive not only financial assistance for their education but also invaluable mentorship, guiding them through the intricacies of tertiary studies and supporting their pursuit of a fulfilling career. Together, we can create a brighter, better future.

Buy HER Wines

Indulging in our exquisite wines is easily accessible, as they are available for purchase at various retailers throughout the country, including Woolworths stores or Woolworths online

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