Woolworths has long been a cornerstone of the South African retail landscape, with its first store opening in Cape Town in 1931. Founded by Max Sonnenberg, Woolworths quickly set itself apart through innovative store policies and a commitment to quality, which helped establish a strong and lasting reputation. Over the years, Woolworths has grown into a trusted name, not just in retail but also as a champion of South African products, particularly in the wine industry. One of the most remarkable initiatives Woolworths supports is the HER Wine Collection. The HER Wine Collection highlights the talents of female winemakers, offering them a platform to share their stories and showcase their craft. In this blog, we’ll take a closer look at Woolworths wine and the HER Wine Collection, exploring its origins, the wines it offers, and the impact it’s making in the world of South African wine.
Where did Woolworths start?
Woolworths launched its first store in Cape Town, South Africa, in 1931, founded by Max Sonnenberg, who distinguished the brand with innovative store policies that quickly set it apart from competitors. Just three years later, a second store was established in Durban, followed by additional branches in Port Elizabeth and Johannesburg the following year. Over time, Woolworths has steadily earned a reputation for outstanding quality, cutting-edge innovation, and exceptional value.
Woolworths’ Contribution to the South African Wine Industry
Woolworths has established itself as a key player in promoting South African wines, particularly through its commitment to sourcing quality products from local vineyards for Woolies Wine. By prioritising sustainability and ethical farming practices, the retailer not only supports the local economy but also ensures that customers receive wines that embody the essence of South African terroir. This dedication is evident in their diverse range of offerings (including box wine), which highlights the unique characteristics of the various wine regions nationwide. Through partnerships with local producers, Woolworths enhances the visibility of South African wines, fostering a greater appreciation for the rich heritage and innovation of the industry.
HER Wine Collection – Empowerment Through Wine
The HER Wine Collection is a distinctive range that celebrates female winemakers and their contributions to the industry. This collection not only showcases the talent and creativity of women in the wine sector but also serves as a platform to recognise and empower them. Each wine within the HER Collection is crafted with care, highlighting the unique styles and flavours that reflect the personal touch of the winemaker. By investing in these women-led projects, Woolworths wine not only champions gender equality but also enriches the narrative of South African wine. This initiative has garnered attention both locally and globally, elevating the profile of women in wine and inspiring a new generation of female winemakers.
Inspiration and Concept
The rich tapestry of stories and experiences of women within the South African wine industry inspired the HER Wine Collection. Recognising the often-overlooked contributions of female winemakers and others involved in the industry, the collection aims to provide a platform that not only showcases their exceptional talents but also tells their unique journeys.
The team at HER Wines is exclusively female and is headed up by Praisy Dlamini, the general manager and winemaker. The concept of HER was born out of a desire to celebrate diversity and inclusivity, highlighting the importance of representation in sectors traditionally dominated by men. Each bottle in the collection presents an opportunity to reflect on the hard work, passion, and innovation these women bring to winemaking, effectively reshaping narratives and encouraging more women to pursue careers in this vibrant industry.
Changing Perceptions
The HER Collection actively challenges and changes perceptions within the wine industry and among consumers. By highlighting the essential roles that women play in winemaking, it aims to dismantle stereotypes and promote equality in a sector where gender disparities often exist. Conversations sparked by the collection encourage recognition of women’s contributions and achievements, fostering an environment where diverse voices and perspectives are valued. As more people engage with the HER Collection, the hope is that these discussions lead to a greater appreciation for the richness of experiences women bring to winemaking, ultimately driving a shift toward a more inclusive future.
Community and Social Responsibility
The HER Wine Collection is deeply committed to social responsibility, exemplified by initiatives like the HER Wine Bursary Initiative. This programme aims to nurture the next generation of female winemakers by providing financial support for education and training in viticulture and winemaking. By empowering young women with knowledge and skills, the initiative enables them to pursue careers in the wine industry, ensuring a diverse and inclusive future. Through these efforts, the HER Wine team champions not only the craft of winemaking but also the welfare and advancement of women within their communities, creating a positive ripple effect that extends far beyond the vineyard.
Woolworths Wine featuring HER wines
The HER Wines Collection features a selection of exquisite wines that highlight the distinct styles and philosophies of the women winemakers involved and offers some of the best wines at Woolworths. Each bottle not only reflects their individual craftsmanship but also embodies the stories and cultures that inspire their creations. Available at Woolworths wine, the collection includes a variety of reds and whites designed to cater to diverse palates and preferences.
Woolworths White Wine
- Woolworths Wine: The Her Wines 2023 Chenin Blanc
HER Wines presents a bold and refreshing Chenin Blanc, characterised by vibrant tropical and stone fruit aromas. This wine offers creamy apple flavours on the palate, complemented by lingering notes of green melon.
- Woolworths Wine: The HER Wines 2023 Sauvignon Blanc
The 2023 Sauvignon Blanc from HER Wines delivers fresh aromas of mown grass, crisp green apple, and lively grapefruit, enhanced by subtle hints of granadilla. This wine offers a bright and invigorating flavour profile.
Woolworths Red Wine
- Woolworths Wine: HER Wine Collection Shiraz 2022
The HER Wines 2022 Shiraz captivates with its rich blend of dark berry flavours, accentuated by notes of vanilla and spice. This medium-bodied, complex wine leaves a lasting impression on the palate
- Woolworths Wine: HER Wine Collection Pinotage 2022
HER Wines’ 2022 Pinotage enchants with its mature red berry flavours, complemented by aromatic, spicy undertones with a medium body and smooth, silky tannins.
Each wine invites you to savour not only the flavours but also the rich narratives woven into the fabric of each bottle, further connecting consumers to the artisans behind them. As Woolworths wine continues to promote these exclusive offerings, it encourages you to not only enjoy the wines but also support the broader movement for gender equality in the wine industry.
Woolworths Wine: Reviews From Happy Customers
- Adama Her is for Me
“Beautiful quality presentation with an equally classy, well rounded taste on the palette I’ll look for a case next time!”
- Great Pino
“Lovely Pinotage at a great price! Definitely value for money”
- Divine!
“Too delicious to share…but if you have to, open 2!”
- Love love this wine
“I loved this wine and the brand and thank you to Woolworths for promoting black business as well”
- HER shiraz
“Excellent wine highly recommended”
- Divine!
“HER is delicious! This one pairs well with a good book and your cat on your lap!”
- A great new Shiraz
“This medium bodied Shiraz paired excellently with steak. The palate of fruity and spicy notes was very evident. A fairly young wine that I look forward to tasting repeatedly over the next few years. Also loved to support our very own all women run Black owned company.”
Woolworths Wine Special
HER Wines are available from Woolworths wine for only R94.99 a bottle and is one of the many Woolies liquor specials available right now. If you buy two, you will receive 10% off. Their exclusive online Woolworths liquor specials offer will get you 10% off if you buy six bottles.
Purchase HER Wines From Woolworths Wine
If you’re looking for high-quality wine in South Africa, you can conveniently purchase our wines online through our website, at Woolworths online, and at Woolworths stores nationwide.
Stay updated on all the latest news from HER Wines, including special offers, by following us on Instagram and Facebook. For more information about our wines stocked by Woolworths wine or any other inquiries, please reach out to us via email at info@herwinecollection.co.za or call us at 021 873 3170.